Friday, 6 July 2012

Vanishing Elephant




 
Vanishing Elephant is a great Australian brand producing classic, high quality men’s and women’s clothing. Arran Russell, Huw Bennett and Felix Chan started the brand in 2008 as a men’s clothing line and the trio are set to release their first women’s line in July this year. This Sydney based brand plays upon classic aesthetics, introducing their own modern take.

The Vanishing Elephant line is full of great pieces and gentlemanly style. In their own words, the line is ‘a collection of classics, made to love and last’. I particularly like their black desert boots, featuring a leather sole and lining with suede upper (view here).

In November 2010 the brand was awarded GQ designer of the year. In late 2011, the brand opened their first retail store in Melbourne (despite being based in Sydney). Vanishing Elephant is available throughout North America, UK, Europe, Japan, Asia, New Zealand and Australia.

Check out the documentary above made by I Dig Your Soul Man, a great little vid about the brand.


To visit the Vanishing Elephant online store click here.

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